Haagen Dazs

Häagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world.

Häagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carrageenan. They do use corn syrup in many of their flavors, such as the Vanilla Swiss Almond, according to their website. The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato. Mattus invented the "Danish-sounding" "Häagen-Dazs" as a tribute to Denmark's exemplary treatment of its Jews during the Second World War,[4] and included an outline map of Denmark on early labels. The name is not Danish, which has neither an umlaut nor a digraph zs, nor did the name have any meaning in any language before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the United States